The Shade Room is a media company that offers celebrity and entertainment news on an hourly basis. The Shade Room has quickly become a primary source in entertainment news for African Americans at every level of their life and careers. From Christie in South Carolina to Chris Brown in LA, we’re bridging the gap between celebrities and their consumers.
Each TSR social post received over 200 comments and tens of thousands of likes from our roommates. They are interested in a range of stories from #TSRInspirations to just being #petty. And that’s who are at core. People who engange with the world around us, detached from inauthenticity. When there’s celebrity news, you’d bet social circles are citing The Shade Room as a primary source of information. The Shade Room has become a household name to Black millennials who expose the truth abut TSR – that we’re everywhere. In phones, in homes, in mouths of roommates and celebrities alike. That’s who we are.
We know our roommates. We know what they like to hear, read, watch—and buy. With over 8 million social followers at a 94 million reach, we dominate the social landscape.